Business Strategy by JEREMY KOURDI List Price: Rs.395.00 Our Price: Rs.296.25 & eligible for FREE Shipping on orders over Rs 1500/-. Details You Save: Rs.98.75 (25% Off)   Availability: In-Stock [Generally dispatched in 3 business days.]  ISBN: 9781846681240 Year Published: 2010 Publisher: VIVA Publications Book Format: PAPERBACK Book Description: Strategy is about understanding where you are now, where you are heading and crucially how you will get there. In the area of strategy there is little room for timidity or confusion. A sound business strategy provides the impetus for great success, while a poor or misunderstood strategy can be equally significant and drive a company out of business. Developing a distinctive, successful strategy means making difficult choices: for example, who to target as customers, what products to offer and how to run the business efficiently. These decisions, which can be surprisingly difficult, are complicated further by the dynamic, shifting circumstances faced by every business. There are two things we can say for certain about the future: it will be different, and it will surprise. This simple truth has caught out many leading businesses while propelling others to fame and fortune. As if that were not enough there is one other major complication: the fact that many people throughout the organization will be involved in deciding the strategy and implementing it, making decisions that are strategic in nature. On these decisions hangs the future of the business. This book looks at the whole process of business strategy: the forces influencing decision-makers, the traps they fall into, and the most effective ways to develop and implement a strategy. It includes examples from a wide range of international businesses and provides classic, perennial thinking alongside more recent ideas about strategy. Book Contents: Part 1 Understanding strategy : What is business strategy? • The different views of strategy • Part 2 Developing strategy : Forces that shape business strategy • Scenarios • Resources and strategy • Strategies for growth • Developing a business strategy and thinking strategically • Part 3 Implementing strategy: Vision • Implementing business strategy • Strategic innovation • Making strategic decisions • Competitiveness and customer focus • Sales, marketing and brand management • Managing knowledge and information • Managing finance and risk • Leadership • Notes and references • Index